AFRCN APPRL

Posted: Wednesday, March 30, 2011 | Posted by M |
I've been coming across so many awesome companies that are fair-trade. AFRCN APPRL is one of them. Three guys from Colorado wanted to invest in Africa, so they did. Here's their story from their website, which you should check out for yourself!



WHAT

The finest fair-trade tees from Africa. That's right, African t-shirts from Africa. 

We're all about socially conscious fashion. Thus, we support African entrepreneurship and empowerment via super soft Africa t-shirt creation. The cotton is grown in Malawi. The shirts are manufactured in Cape Town. All for a fair price. Farmers get paid. Workers get paid. You get a really great African t-shirt from Africa. Hooray!

WHO

Three guys from Colorado...who wear African t-shirts.

While plumbing pipe dreams as students of University of Colorado, we envisioned building an apparel business that was entirely African. Cotton, labor, and design from the wells of African ingenuity. The process is incomplete but we're well on our way.

WHY

We're adventurous entrepreneurs and we believe in the brilliance of Africa.

After visiting various parts of Africa we realized the Western media only reported on the greatest of travesties. Turns out, there's a ton of positive, productive things happening in every nook and cranny of the diverse continent. We wanted to tap into that. 

We're also driven to sow the seeds of the entrepreneurial spirit across Africa. Thus, we're constantly brainstorming ways to support African enrichment projects.

HOW

Malawian cotton + South African manufacturing + international shipping = African t-shirts made in Africa...in America.

Our fair trade manufacturer in Cape Town buys cotton from Malawian farmers. Then the cotton gets turned into fabric: cut, sewn, and dyed. We say, "Hey! Can we buy that and ship it to Denver?" They say, "Yes!" About a month later we swing by customs and pick up the shirts. Finally, each shirt is screen printed by hand and delivered to you.


And that's it...three college guys, sitting around, hatched an idea, went to Africa and made it happen. Awesome! To get more of their story, watch this video interview with one of those guys.



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